Swallow Pinot Gris & NLP
Recently, I ran across the Swallow Pinot Gris. Being an Oregon native, I decided to check it out and buy a bottle.
First off, I enjoyed the Pinot Gris with its melon and subtle mineral flavors. It is a great summer wine, especially at $10/bottle. In short, buy it!
What really gets me is the marketing genius of this wine. Yes, a swallow is cute bird found throughout Oregon. The word swallow is also a verb associated with eating and drinking. For those familiar with NLP or neuro linguistic programming, you will recognize this brand name as an embedded command. The cute little bird is saying, "Drink me!"
Whether Swallow Cellars meant it or not, they nailed it with their brand!
Cheers!
-Kevin
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For more about the winery and the wine, read below:
http://swallowcellar.com/descriptions/2008%20Pinot%20Gris.pdf
Swallow Cellar’s family of wines grown and produced in Oregon includes Chardonnay, Pinot Gris, Gewürztraminer, Riesling and Pinot Noir. Our efforts start in the vineyard with over thirty years of planting and tending vineyards in Oregon. As winegrowers, we respect the nature of the fruit that we work so hard to grow in our vineyards, and our winemaking goals mirror these beliefs. We strive to produce wines that showcase pure, delicate fruit flavors, moderate concentration, subtle intensity and good balance. Simple attention to detail, good, honest winemaking and respecting the humble beginnings of the grape are our guiding principles. “Distinctive wines at a price you can swallow” also means that we aim to put an affordable bottle of wine on your table for everyday enjoyment.
2008 Pinot Gris
Vibrant aromas of pears, apples and melons mingle with subtle spice notes tempting you to take the first taste. The flavors are plump, juicy and delicious, balanced with just the right amount of tangy grape acidity to keep the wine pleasantly refreshing. Pinot Gris is versatile on the table, pairing well with a wide array of foods from salads and seafood to poultry and pasta.
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About Corx Wine Bags
Corx Wine Bags was founded in 2005 by two friends who had passion for wine. One of them being a self proclaimed klutz and the other a self proclaimed sewing master, they sought to create the ultimate wine bag. After several prototypes the “Tre” 3-bottle wine bag was born. A wine bag of the highest quality that prevents bottles from breaking in transit for those klutz’s out there, while keeping your wines at proper storing temperatures during your trip to your favorite BYOB restaurant, picnic location or bringing bottles home from your favorite winery. For more information about all of our wine bags please visit us at www.corxwinebags.com
